Get seen. Increase traffic. Increase brand awareness. When most people think of SEM (search engine marketing), they generally have one thing in mind: search engine optimization, or SEO. But search engine optimization is only part of the equation. Paid search engine advertising is the other half of the equation. Just like A + B = C. The equation for SEM is: Visibility + Credibility = Profitability.

Paid search engine advertising: or what I like to call PPA (pay-per-action); are the ads you see at the top of each search engine listing when you search on Google, Bing or Yahoo. Search Engine Marketing also takes in the entire spectrum of display network advertising, text ads, video ads in all of the major search engine partner websites. All of these paid advertising campaigns are related to various search engines and thier display networks. The other section of 'Paid Advertising' consists of CPC, CPA, Display Advertising, envelopes other websites such as Yellow Pages, Auto Trader, directory listings, etc (we ill talk more about in our Paid Online Advertising section).

As a Google Certified Partner, we help you build a paid and/or relevant search engine campaign to achieve higher return on your investments, brand awareness, and increase your business traffic whether it is through your website or getting more people to walk through your front door.